Chaï Chaï

“What’s your typical billionaire morning routine like?”

It wasn’t an easy one to pull out though. What’s the best way to ask these questions without pissing them off? Should we provide them ahead of the shoot? But then, would they still genuinely answer?

The creators of the campaign – the Sista collective, Mirova Forward and Malmö Productions – called on Jonas Parienté, founder of Chaï Chaï to direct the film along with co-director Benjamin Gauthier.

Together, we decided on a mockumentary art direction with handheld camera work such as in The Office and casted the brilliant Allison Chassagne as the fake journalist.

The campaign became an internet sensation, was broadly covered by French media and got the Silver Award at the Grand Prix Stratégies de l’Influence. More importantly, it has become a culture-changer and helped disrupt the bias in the way women entrepreneurs are interviewed.

The word’s most delicious heritage.

Grandmas Project is a web-series inviting filmmakers around the world to make a short film on their own grandmother as she teaches them the making of a signature recipe.

It was a close shot though. Back in 2014, we had no money and no support. We were kind of stuck.

But in 2015, we raised 21’000€ on Kickstarter and managed to produce three episodes.

In 2016, we received UNESCO’s patronage and for the next three years, we produced a total of 13 episodes, receiving accolades from the public, media outlets and festivals.

The films and recipes are all available for free on our website www.grandmasproject.org and on our Youtube channel.

779’058€.
And a lot of heart-warming hugs.

779’058€ is the amount raised by 58 artists with the help of Chaï Chaï (that’s 13’432€ per artist). Why? How?

Because we’re into crowdfunding since 2007.

Because we ran three campaigns of our own for documentary projects: Next year in Bombay and the two seasons of Grandmas Project.

Because we’ve been Kickstarter ambassadors in France and Western Europe since 2018.

For Kickstarter, we’re aggregating a community of creators and partners (festivals, schools, media outlets…). Then we help each of these creators to gather his or her own community, expand it and create new opportunities.

We’ve mentored campaigns ranging from student projects to the documentary on Laurent Garnier and its 2700 backers.

Jonas has also given masterclasses and has animated workshops across Europe, in schools, festivals and markets.

If you want to launch your own crowdfunding campaign or suggest a partnership opportunity, email us crowdfunding@chaichaifamily.com.